Temecula Tourism Booms

Temecula's tourism numbers are in and show growth is steady.

In July, Temecula saw the eleventh consecutive month of upward local hotel industry growth, according Kimberly Adams, CEO and president of the Temecula Valley Convention and Visitors Bureau.

“For the month of July, room occupancy was up 15.8 percent and revenues were up 19.5 percent versus July last year,” Adams wrote in a recent press release. “By comparison, California, which is the number one travel destination and tourism state in the United States, is up by 5 percent."

Restaurants, special events, wineries and retail stores are among the businesses reaping rewards from the people flocking to Temecula for the activities available in the region.

“Not only are local hotels reporting positive numbers, but our other tourism partners are sharing positives about their numbers as well,” Kelliher said.

”It’s amazing, Southern California is home to 20-plus million people who are within two hours of Temecula,” said John Kelliher, the Chairman of the Board of Directors for the Convention Bureau.

The reported swelling of numbers are for the 15 Temecula Tourism Improvement District lodging establishments including Temecula Creek Inn, Embassy Suites Temecula Valley Wine Country, Hampton Inn & Suites Temecula, SpringHill Suites Temecula Valley Wine Country, Quality Inn Wine Country, La Quinta Inn & Suites Temecula, Fairfield Inn & Suites Temecula, Extended Stay America - Temecula Wine Country, Holiday Inn Express, Best Western Country Inn, Rancho California Inn, Motel 6 Temecula - Rancho California, Palomar Inn Hotel, Rodeway Inn, and Ramada Old Town Temecula, Adams wrote.

Adding to the increase in business and revenue, Temecula’s wine country is experiencing a steady growth as well.

In recent months, several San Diego and Los Angeles network news programs profiled Temecula and wine country.

“The local tourism industry is also currently vibrant enough that people are willing to invest in new facilities and expansion projects. Ponte Winery has their Vineyard Inn under construction, and several new wineries are under construction or in the permitting process," Kelliher explained.

Since 2005, the Temecula Valley Convention and Visitors Bureau has stimulated tourism and economic activity by promoting the Temecula Valley as a premium travel destination.

The bureau is the first in inland Southern California to use marketing assessment fees rather than taxpayer money to market the region, Adams wrote.

For more information, visit the visitor's bureau by clicking here.