As the Temecula Valley Convention & Visitors Bureau heads into 2014, it is boasting a "credibly positive start."
The TVCVB, which is the tourism marketing organization for the area, announced Monday its newly inducted executive officers and directors.
The organization also touted "a continuing upward trend" of tourism in the area.
Comprised of Temecula Valley business leaders who volunteer their time, the newly inducted executive officers and the directors are part of the TVCVB governing board and include the following for 2014: Chairman, Ken Westmyer (Quality Inn Temecula Valley Wine Country); First Vice Chairmen Cherise Manning (A Grape Escape Balloon Adventure, Hot Air Ballooning), and Tom DeMott (Temecula Creek Inn); Second Vice Chairman, Denis Ferguson (Embassy Suites Temecula Valley Wine Country); Treasurer, Bill Wilson, (Wilson Creek Winery & Vineyards); Secretary, Melody Brunsting (Melody’s Ad Works).
The TVCVB board of directors also includes Grant Channing (Pechanga Resort & Casino); Kym Espinosa (Promenade Temecula); Krissie Guerra (SpringHill Suites by Marriott); John Kelliher (The Grapeline Wine Country Shuttle); Kathy Lindeman (Holiday Inn Express Temecula); Crystal Magon (South Coast Winery Resort & Spa); Carlos Palma (Palomar Inn Hotel); Craig Puma (The Bank Mexican Restaurant and Sweet Lumpy’s BBQ); Robert Renzoni (Robert Renzoni Vineyards); Brad Smith (Temecula Downs); and Jan Smith (Inland Management Group).
“With newly inducted executive officers and directors; a continuing upward trend for revenue, hotel occupancy, and average daily rate; and optimism for the foreseeable future, the new year begins with a credibly positive start,” announced Kimberly Adams, TVCVB president and CEO.
According to a news release from the TVCVB, Temecula Valley tourism generates more than a half-billion dollars yearly in travel spending by non-residents into the Temecula Valley economy and supports more than 6,500 local jobs.
The TVCVB defines travel spending as monies spent locally by non-resident overnight travelers and visitors traveling more than 50 miles one-way from their homes. Average travel spending in Temecula Valley is estimated at $371 per person per trip staying overnight at a Temecula Valley resort, hotel or motel; and $131 per person per trip for those making a day trip, according to the TVCVB.
Yearly Temecula Valley travel spending totals $625.3 million, according to the TVCVB. Of this, lodging accommodations bring in $63 million yearly; arts, entertainment, and recreation (concerts, hot air balloon flights, golf, wine tours, and other activities), $233 million yearly; restaurant dining from travel spending, $105 million yearly; and retail travel spending (in retail stores, boutiques, at wineries and winery gift shops), $71 million yearly, according to the TVCVB. The numbers were gleaned from the years 2000 through 2012 and were prepared for the TVCVB by Dean Runyan Associates.