Free Rides to Acquaint Residents With Public Transportation

Beginning last week, the Riverside Transit Agency kicked off a four-week advertising campaign in Murrieta and Temecula that allows customers to find out for themselves the benefits of riding the bus.

Press release from the Riverside Transit Authority:

Month-long campaign is designed to promote routes 23 and 24

Travel in Murrieta and Temecula is about to get even better.

The Riverside Transit Agency last week kicked off a four-week advertising campaign in Murrieta and Temecula that allows customers to find out for themselves the benefits of riding the bus.

Whether it’s a lift to work or school or maybe The Promenade mall, Pechanga Casino, Murrieta Senior Center, City Hall, Walmart or Old Town Temecula, RTA buses are going your way.

And best of all, the rides are free for the month of October.

As part of the promotion, RTA will run ads in local newspapers and send fliers to thousands of homes in Murrieta and Temecula containing a coupon for free rides.

Customers simply present the coupon to any Route 23 or 24 driver and they’ll get a free one-day pass valid on those routes and all connecting local bus routes.

The newspaper ads will run in the Temecula Valley News on Oct. 12 and 19 and the Californian on Oct. 18 and 21.

The fliers will appear in the Red Plum shared mail service on Oct. 16.
With ridership continuing to climb, new buses on the way, and a future transit center planned in southwest Riverside County, RTA officials are eager to promote public transportation in Murrieta and Temecula.

The area is home to several popular bus routes, including Route 24, which has seen a boarding increase of 10 percent compared with this time last year.

"We are proud to have developed a strong and efficient bus system that is carrying more customers than ever before,” said RTA Chairman of the Board and Murrieta Mayor Doug McAllister.

“There are a great deal of people that are going to benefit from this promotion.”

When it comes to growing ridership, RTA isn’t alone. Public transportation ridership surged in the second quarter of 2012, as Americans took nearly 2.7 billion trips, an increase of 2 percent over the second quarter of last year, according to a report released by the American Public Transportation Association.

This was the sixth consecutive quarterly increase.

“Based on the significant number of riders taking advantage of our trolley routes, it is clear that the residents of Temecula want more transportation choices and they will use public transportation if it is available in our community,” RTA Board member and Temecula City Councilman Jeff Comerchero said.

“There’s never been a better time to ride the bus. In fact, RTA’s investments are paying off, resulting in customers experiencing a higher level of quality service.”

The Riverside Transit Agency provides public transportation for Western Riverside County, operating 36 fixed routes, eight commuter routes and Dial-A-Ride service.

RTA’s service area spans 2,500 square miles, the second largest in
the nation.

For route and schedule information, contact 951 565-5002 or click here.

Sharon Metoyer October 08, 2012 at 05:29 PM
That's great but the routes are so limited! They do not consider people working around the Jefferson St. area. With a 2.5 million dollar grant that they just received last month, I would hope they would add a few buses to that very busy street of businesses.
BBQ Chef Patrick October 09, 2012 at 03:22 PM


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