The public is invited to the fifth meeting in a series of visioning workshops at 6-8 p.m. Thursday at the
At this fifth workshop, Planning Department staff and other project team members will provide a brief presentation about the purpose and background for the ongoing planning study. The presentation will also review the key findings from outreach efforts to date — particularly Visioning Workshop number four, held on April 5 — and a summary of the community’s emerging future vision for the study area.
"The emerging vision for the Jefferson Avenue Study Area is a vibrant, urban district where business owners, residents, workers and tourists are supported by a dynamic mix of uses and services that make shopping, living, working and playing in Temecula’s future city center convenient, enjoyable and livable," said Katie Innes, one of the meeting's organizers, in a written announcement.
At this next workshop, participants will learn about the findings from a recent market assessment, which analyzed the economic viability of new development in the Jefferson Avenue Study Area over the next 10 years. Project team members will review the strengths and weaknesses affecting development opportunities, as well as demographics projections including population, housing preference and income.
Additionally, project team members will explain the 10-year market potential and demand for residential, office, hotel, and retail uses and summarize future recommendations and opportunities for encouraging new investment and economic vitality in the Study Area.
Workshop participants will be asked to provide feedback on the recommendations and potential policy direction through facilitated group discussions. The emerging points of consensus from these discussions will inform a planning framework, recommended policies and implementation strategies for the future evolution of the Study Area.
The Jefferson Avenue Study Area is bounded by Rancho California Road to the south, Interstate-15 to the east, Cherry Street to the north, and Diaz Road/Murrieta Creek to the west.
The Study Area includes much of the City’s first commercial development – Jefferson Avenue was once Highway 395, and was the primary north-south vehicular thoroughfare prior to the construction of I-15.
-- By City of Temecula
