Public Invited to Final Visioning Workshop for Jefferson Avenue Study Area

Temecula residents are invited to the sixth and final meeting in a series of visioning workshops for the Jefferson Avenue Study Area, Thursday, July 19 from 6 to 8 p.m. at the Temecula Civic Center.

The Jefferson Avenue Study Area is bounded by Rancho California Road to the south, Interstate 15 to the east, Cherry Street to the north, and Diaz Road/Murrieta Creek to the west. The Jefferson Avenue corridor is about 2.3 miles long, and includes much of the city’s first commercial development.

During the workshop, staff from the Planning Department will give a presentation about the purpose and background of the study, as well as findings from the five earlier workshops. Project team members will present the draft vision, as defined by community members during the workshop process, that describes the desired future path for the study area. 

A press release from the city states, “Community members have shaped a vision for the future of the Jefferson Avenue Study Area. By peering through a visionary lens, the study area will become a community destination, with a diverse mix of economically-vital uses and services, expanded transportation options, and livable neighborhoods.  

“The neighborhoods are anticipated to be upscale and culturally robust, each with a distinct character and identity, offering a mix of homes, shops, offices, restaurants and other locally-serving uses. Now is the time to affirm the vision, recommendations, and goals that will guide further planning and decision-making for long-term growth and development in the study area.”

According to city Planning Director Patrick Richardson, “It is critical that community members attend this workshop to review, discuss and affirm the draft vision and policy recommendations. The city wishes to ensure that the outcomes of the visioning process and our next steps in planning for the Jefferson Avenue Study Area are driven by community members’ collective vision for the future.”

Workshop attendees will give feedback on the draft vision, and policy recommendations during interactive discussions and polling technology. The ideas that stem from this workshop will go into consideration during the finalization of the draft vision and policy recommendations and goals for the study area.

According to the city, pending the results of this workshop, the draft vision, recommendations, and goals for review should be presented to the Planning Commission August 1, and for final review and approval to the City Council August 14. 

The Conference Center at the Temecula Civic Center is at 41000 Main Street, Temecula.

For more information, visit the Envision Jefferson Avenue website.