Temecula’s Long-Term Visioning Proving Successful Today

“People want to be here. We’re very business-minded, we have the demographic where businesses can thrive, and we have quality of life," said Temecula Mayor Pro Tem Mike Naggar.

After more than 18 months in the making, the City of Temecula will officially open its much-touted 17,000-square-foot “business incubator” Saturday.

The opening comes on the heels of the city receiving 531 new business applications since March of this year, according to Temecula Mayor Pro Tem Mike Naggar.

The opening also follows news that the city’s sales tax receipts for the second quarter (April –June) of 2012 show a 9.9 percent increase compared to the same period one year ago.

Talk to Naggar and Mayor Chuck Washington and they are positively giddy about the city’s economic direction.

“People want to be here,” Naggar said. “We’re very business-minded, we have the demographic and we have quality of life.”


Growing Business

Called the Temecula Valley Entrepreneur’s Exchange (TVE2), the new business incubator is located in the renovated space at 43200 Business Park Drive where City Hall used to be before it was moved to Old Town.

Based on a business incubator model in Ventura, TVEfeatures office space for new “innovative” companies to start and grow, along with tools to realize the dream. Business community mentors, technology, and support personnel are available to those companies accepted into the incubator program.

“There’s a win in it for everyone,” Washington said, explaining that the companies get “a help up, not a hand out.”

Businesses must be accepted into the program through a selection process and are expected to eventually graduate and move out of the facility. The hope is that the incubator will spawn new businesses and jobs, Washington said.

The cost to renovate the old City Hall was roughly $160,000 -- money Washington said came from an old lawsuit the city won against the county. The award in that case was approximately $225,000, so there is still money left over for the incubator, according to Washington.

“We have not had to touch the city’s budget for this project,” he said. “Even if we spend the quarter million, it’s a drop in the bucket in terms of an investment into creating local higher paying jobs.”

To date, Washington said applications into the incubator have already been received.


Upward Mobility

Why do businesses want to be in Temecula? Naggar contends it’s due to the city’s highly desirable demographic, which he says includes a large college-educated middle-income sector.

According to the most recent census figures, 31 percent of city residents over the age of 25 hold at least a bachelor’s degree and the median household income in Temecula is $77,850.

The figures are slightly higher than state numbers, and both Naggar and Washington are banking on Temecula’s population becoming even more educated and more affluent in the future. As per the city’s 2030 Plan, also known as the Quality of Life Master Plan, the city is actively working to beef up its biotech and education sectors. , and Naggar said a second full-scale nationally recognized hospital is also eyeing Temecula. An announcement on that deal is expected shortly, Naggar said.

“That will seal – almost forever – the economics of Temecula,” Naggar said of a second medical facility.

While doctors’ bills don’t generate local sales tax revenue for the city, healthcare and biotech professionals earn higher wages, which translates into more money spent locally.

Hospitals and doctors offices also attract biotech companies that further fuel the local economy, Naggar said, but another piece of the puzzle is higher education.

The city is currently working with California State University officials to expand the existing San Marcos campus in Temecula. Enrollment at the facility is swelling, according to Naggar.

While the existing Temecula campus still has room to grow, Naggar said officials are also eyeing other areas of the city where there’s a relationship between business and education. For example, the second floor of the business incubator may be a good spot for a limited number of business classes, Naggar explained, noting that there can be synergy between businesses looking for new ideas and bright interns looking for real-world experience.



Temecula’s 2030 plan also focuses on how the city will shape its future. Naggar argues that while Temecula is not turning its back on any business, there are certain sectors he would rather not see expand inside the city limits. For example, large–scale distribution centers and manufacturing plants are not a good fit for Temecula, he said, noting that cities like Murrieta and Perris, as well as outlying unincorporated areas, may be better suited given that they already have burgeoning industrial centers.

The city is also in the process of studying a possible revamping of the Jefferson Avenue corridor. Officials are looking at mixed-use zoning along the corridor, including urban “loft-like” stacked condos surrounded by retail and commercial development.

Washington, who holds a master’s degree in public policy, said young, educated professionals often prefer to live in upscale urban-type settings versus large tract homes that require a greater financial commitment to maintain.

“We have to plan for the future,” he said.

Jim November 04, 2012 at 12:07 AM
Sorry Heidi, YOU DO have to spend money prior to receiveing it from the Redevelopment funds. This is 100% ILLEGAL.
Jim November 04, 2012 at 04:27 AM
Part 3 of "The Free Money For Temecula City Council member wives". From: Heidi Schrader Sent: Monday, January 24, 2011 8:34 AM To: Barbara Smith Cc: Luke Watson Subject: RE: Mid-Year Expenditures According to Luke’s e-mail, you don’t have to spend the money prior to receiving it from RDA. The money will be transferred to your account once the paperwork is complete, so I don’t believe you have to do anything to ensure the money is there right now. Luke, is that correct? On the Service Level L staff, I have $45,182 that should have been budgeted for staff. As of 12/31 you spent $26,705 so you would still be a little short. I recommend adding $32,418 to 196.180.999.5100. Thanks, Heidi Heidi Schrader Senior Management Analyst City of Temecula (951) 693-3923
Gandhi November 04, 2012 at 11:49 PM
We need to form a group, and on here, for obvious reasons we may not want to leave our real names, we will have to figure out how to "connect" outside this forum, any ideas please let me know. John, I understand, and I'm glad to have another astute citizen in Temecula, even if its only been four years, who can see incompetence and is willing to do something about it as well. Many come here from areas like Hemet, Moreno Valley, Chino, etc. where they have many problems, and Temecula looks good BY COMPARISON, not good enough for me, when I see corruption here, I dont like it, and I know how the game is played, with money, as we all know, but there are other ways of getting around that. The law is one, hard to get around that, and citizens demanding accountability is another.
Gandhi November 04, 2012 at 11:50 PM
Jim, did you mean "Legal" or "Illegal"?
Darlana November 05, 2012 at 04:25 AM
After reading these emails I believe our Temecula City Council should be investigated. This is unreal. No one cares. We just put our heads in the sand.


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »