Anchor Blue has been located on the first floor of the Promenade in Temecula since 1999. The store targets a teen and young adult crowd, carrying clothing for both boys and girls. It only sells its own brand and carries an entire line of jeans, graphic T-shirts and casual wear. Its merchandise is both fashionable and affordable, making it a great place to shop for back-to-school clothes or a new summer wardrobe. Anchor Blue also carries shoes and a variety of accessories, including jewelry, hats, belts and scarves. Anchor Blue's young staff is both friendly and efficient, customers are always greeted with a smile and never have to wait more than a few minutes to be helped.